It is relatively simple to make a strong wine. Making a smooth wine is not difficult either. However, real expertise is required to rise to the formidable challenge of making a strong yet sophisticated, powerful yet charming wine. Research, knowledge, timely choices and constructive doubts are all part of achieving a sensory balance. Omniscience and empiricism are no longer the rule. Innovation is fuelled by ongoing research on varieties and the interaction between the external and internal components of wine. This blend of research and technical tools – machines working to benefit people – will lead to the end goal being achieved: the true essence of wine.